Increase Your Luck Surface Area To Get More Customers

Jason offers a very simple but very useful model: Luck = Telling x Doing.

Very simply if you increase the time “telling” and the time “doing” you will increase your luck surface area. The more “telling” and “doing” moves you through the good, better and best luck state. Intuitively this makes sense. If you are developing a product then the more telling and doing increases your chances of product success.

Jason’s model assumes you have as much time as you want for communicating and doing to increase luck. Realistically you have a limited amount of time and energy that you must divide time between communicating and doing. So, how does luck change based on how much time you spend on communicating verses doing?

More communicating comes at the expense of less doing and vice versa. You increase your luck surface area with a balance of doing and telling. At the extremes just telling and not doing and vice versa won’t get you very far.

Figuring out the right or “getting close to” the right ratio for the task in hand is a complicated problem. Not many people consciously think about how much telling and doing is needed for a specific task. Here are a few factors consider:

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