The Biggest Trends in Marketing In 2022

Unless you’re actively keeping an eye out on the latest trends, it can be challenging to stay up to date on the latest and greatest. 2022 is turning out to be an exciting year for the marketing world, and these are some of the trends that are making a major impact with professional design services:

If you present data in a list, plain text, or a screenshot of a CSV file, people are more likely to ignore it. It’ll either look boring or the general public won’t be able to comprehend what it means. Your approach should be to make the data more accessible to people, which is why data visualization is so important. Even complex data should be easily understandable for the average person.

Using colors, imagery, and the right fonts can bring user attention to the important metrics and hook them in right away. Graphic designers are getting creative with this format, focusing on creating content that’s easy to share on various social media platforms.

With an estimated 5 billion mobile users around the globe, it’s one of, if not the biggest, market to target. People in America spend an average of 4+ hours on their phones. Your potential customer or anyone watching your marketing campaign is likely looking at it through their phone.

Because of this, designers have switched from mobile-friendly to mobile-first. Instead of mobile designs being an afterthought, they’re on the forefront, and the design is then expanded for larger screens like tablets and monitors. A particular company might want to look into user analytics to determine if their users are mobile, but considering modern trends, it’s more than likely that they might be.

While any imagery is an important component of any marketing pitch, words are integral to conveying a message and offering clarity. With great typography, you make the context more apparent and make things easier to comprehend and look appealing. Modern marketing relies on large, captivating typography to draw the attention of the viewer.

This trend is particularly popular in 2022 and is expected to go beyond. It incorporates a variety of art styles, like a chameleon as well. Custom stationery design services are getting crafty with their font use, stepping away from minimal, clean-looking fonts to experimenting with a variety of sizes and weights to give them a more dynamic, captivating look.

Corporate brands often struggle against newer businesses, as the former comes off as outdated and dull, while more modern companies have a bit of excitement in their marketing pitch. For a banking or finance institute, it’s not easy to sway away from their typical brand identity and opt for more fun, vibrant pitch. Because a company provides a service product doesn’t mean that it can’t have a more lighthearted tone.

As these brands take advantage of the digital landscape, they have the opportunity to take advantage of newer digital trends to change their tone and market themselves differently. By using different imagery, more vibrant colors, and updated fonts, brand identity design services can take on a fresh approach to their marketing and present themselves in a more fun yet effective manner. It’s a great way of sticking to your roots but being dynamic enough.

Another major trend in marketing and design in 2022 is the return of fun illustrations. Rather than rely on stock images, brands are pushing for creative designers to work on colorful, vibrant illustrations. Doodles, in particular, are back in style and depending on the kind of brand identity you have, graphic design services can get fairly creative on their projects.

Professional brands tend to stick to a more serious design but make things more engaging with colors and fonts, but fun, lifestyle-focused brands tend to get creative with dreamy looks that make their presentation pop.

In the past, companies would target social media platforms that were within their niche. A tech-focused company could create content mainly for GitHub, Indeed, or LinkedIn. Similarly, a sports brand would focus on Facebook groups and YouTube channels about sports to show off its products.

Now, brands are smarter as they try to make the most of other social media platforms. This often allows them to explore their brand identity differently to create content that’s attributed to them but works in the right format for the platform they’re posting on.

2022’s marketing trends are focused on being more flexible and taking advantage of the social media platforms available to create accessible, creative, and effective designs that are easy to share with more people.

In the modern era, marketing isn’t as simple, and you can benefit from having industry professionals having your back and providing you with the experience that can help your brand. The NetMen Corp has over 20 years of experience, allowing companies to grow by leveraging their talent and expertise.

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